Every Tweet Could Be Your Last
For the past several weeks, I’ve been pretty quickly re-evaluating my social media intake. It’s one of the moves I’m taking to stop consuming so much and start producing more.
I started off by using Unsubscribe (an awesome service) to remove myself from a metric-crap-ton of newsletters I’ve been receiving. I’m as close to Inbox Zero as I have ever been.
Then came Twitter. I love Twitter. I use Twitter the most out of all the networks I’m on. I’m pretty passive on Facebook and basically non-existant on LinkedIn. But Twitter? I love my Twitter. But I’ve decided to essentially look at every tweet and evaluate it with the following process:
- Did reading this tweet do anything for me at all?
- If yes, continue to follow this person.
- If no, can you remember the last tweet the person/company did? If yes, continue to follow this person.
- If you can’t remember the last tweet and this tweet isn’t doing anything for you, it’s likely the tweet is one of the following: social media/self promoting bullshit, something that I do not need to/want to know about, your original content to retweet ratio is far too high, or “who are you again?”
If you’ve made it to step 4, you’re getting un-followed. Please do not take it personally (I know thats basically impossible if we actually know each other in real life). We all consume far too much information: let’s at least make the information we consume worthwhile.
